Calm Puffs
Making Zero Nicotine Marketing Cool for Calm Puffs
Created a series of static ads for Calm Puffs, a Vitamin Diffuser brand. Reimagined as a fun, modern, plant-based alternative for traditional nicotine-addicted users.
Creative Strategist, Copywriter, Designer
Developed a series of static ads for Calm Puffs, a vitamin diffuser brand targeting consumers seeking healthier, plant-based alternatives to traditional nicotine products. The creative strategy leaned into a cheeky, irreverent brand voice, pairing humorous hooks with playful, attention-grabbing visuals to stand out in a crowded social feed. By blending wellness positioning with internet-native humor, the ads reframed vitamin diffusers as a fun, contemporary way to unwind.
Creative Strategist, Copywriter, Designer
Developed a series of static ads for Calm Puffs, a vitamin diffuser brand targeting consumers seeking healthier, plant-based alternatives to traditional nicotine products. The creative strategy leaned into a cheeky, irreverent brand voice, pairing humorous hooks with playful, attention-grabbing visuals to stand out in a crowded social feed. By blending wellness positioning with internet-native humor, the ads reframed vitamin diffusers as a fun, contemporary way to unwind.
