Calm Puffs
Optimizing AI to Make Zero Nicotine Marketing Cool
Created a series of static ads for Calm Puffs, a Vitamin Diffuser brand. Reimagined as a fun, modern, plant-based alternative for traditional nicotine-addicted users.
Creative Strategist, Copywriter, Designer, Video Editor
Developed a series of AI-generated static and video ads for Calm Puffs, a vitamin diffuser brand targeting consumers seeking healthier, plant-based alternatives to traditional nicotine products. The creative strategy leaned into a cheeky, irreverent brand voice, pairing humorous hooks with playful, attention-grabbing visuals to stand out in a crowded social feed. By blending wellness positioning with internet-native humor, the ads reframed vitamin diffusers as a fun, contemporary way to unwind.
The static ads are created via Gemini and edited in Adobe Photoshop. The video ads are created by making static references on Gemini, then animating the frames on Veo, and finally edited in Final Cut Pro.
Creative Strategist, Copywriter, Designer, Video Editor
Developed a series of AI-generated static and video ads for Calm Puffs, a vitamin diffuser brand targeting consumers seeking healthier, plant-based alternatives to traditional nicotine products. The creative strategy leaned into a cheeky, irreverent brand voice, pairing humorous hooks with playful, attention-grabbing visuals to stand out in a crowded social feed. By blending wellness positioning with internet-native humor, the ads reframed vitamin diffusers as a fun, contemporary way to unwind.
The static ads are created via Gemini and edited in Adobe Photoshop. The video ads are created by making static references on Gemini, then animating the frames on Veo, and finally edited in Final Cut Pro.
