Calm Puffs
Making Zero Nicotine Marketing Cool for Calm Puffs with AI
Created a series of static ads for Calm Puffs, a Vitamin Diffuser brand. Reimagined as a fun, modern, plant-based alternative for traditional nicotine-addicted users.
Year
2026
Client
Calm Puffs
Role
Creative Strategist, Copywriter, Prompt Engineer, Designer, Video Editor
Developed a series of static ads for Calm Puffs, a vitamin diffuser brand targeting consumers seeking healthier, plant-based alternatives to traditional nicotine products. The creative strategy leaned into a cheeky, irreverent brand voice, pairing humorous hooks with playful, attention-grabbing visuals to stand out in a crowded social feed. By blending wellness positioning with internet-native humor, the ads reframed vitamin diffusers as a fun, contemporary way to unwind.
No items found.
Year
2026
Client
CALM PUFFS
Role
CREATIVE STRATEGIST, COPYWRITER,
PROMPT ENGINEER, DESIGNER, VIDEO EDITOR
Developed
a series of static and video ads using AI for Calm Puffs, a vitamin diffuser brand targeting consumers seeking plant-based alternatives to vapes.
a series of static and video ads using AI for Calm Puffs, a vitamin diffuser brand targeting consumers seeking plant-based alternatives to vapes.
With the creative advent of AI, there's a new crop of content being generated: AI Influencers.
I decided to develop, using Gemini, Veo and Seedance, a lineup of influencers using the Calm Puff variant that suits their needs, whether it's for sleep, stress, or mental focus.
I decided to develop, using Gemini, Veo and Seedance, a lineup of influencers using the Calm Puff variant that suits their needs, whether it's for sleep, stress, or mental focus.
The creative strategy of the static ads leaned into a cheeky, irreverent brand voice, pairing humorous hooks with playful, attention-grabbing visuals to stand out in a crowded social feed. By blending wellness positioning with internet-native humor, the ads reframed vitamin diffusers as a fun, contemporary way to unwind.
