creative

storytelling

through brand

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experiences

Netflix

Creative Direction for Netflix's "You" Press Launch

Shell

Bringing Shell Eco-Marathon to Asia

Giant

Reviving Melbourne's cycling scene post-COVID with "Rediscover Freedom" campaign

Queenie Tolentino is a 360 strategist

with an extensive background in integrated marketing

communications, FMCG B2B, and BTL advertising.

Equipped with both front end and back end skillsets

and a strong focus on cross-channel strategic marketing,

she delivers her ideas to execution—by way of creative
storytelling through brand experiences.

She has worked on international and regional engagements

She has worked on international and regional engagements

in APAC, Oceania, and EMEA. During her 10 year career,

she has worked for multinational brands like

Shell, Netflix, Merck, Nestlé, and Giant.

Marketing Strategy

Creative Direction

Product Development

Multimedia Design

Video Production

Copywriting

Events Marketing

Content Marketing

Brand Development

Video Editing

Project Management

Customer Journey Mapping

Digital Marketing

Search Engine Optimization

Paid Advertising

Front End Web Development

WORK EXPERIENCE

Marketing Director

South Australia, New South Wales, Victoria,
Northern Territory, Queensland / AU

Marketing

2024 - 2025

FASHIONLINE AUSTRALIA

Head of multidisciplinary marketing departments (Paid Ads, SEO, Multimedia, Web Development) for Fashionline, an Australian group of companies. As Marketing Director, I oversaw overall marketing strategy, creative direction and branding of the member companies under Fashionline.

creative Strategist

Melbourne, AU

Marketing

2021 - 2024

WOO AGENCY

Worked on high-level communication and marketing strategies for WOO, a full service agency in Melbourne, Australia. My focus extends to competitive intelligence, market strategy, video production, copywriting, and tracking campaigns.

Mapped and implemented the C-suite PR and branding strategy for the CEO of legalsuper, an Australian superannuation firm.

Produced marketing campaigns and developed advertising videos for Giant Melbourne to bolster their brand equity and sales for their brick-and-mortar and digital operations post-COVID.

Marketing Strategist

Muntinlupa, PH

B2B / FMCG / Chemicals

2019 - 2021

MANE

In charge of marketing and product development for FMCG B2B clients for French company Mane, one of the worldwide leaders in the flavors and fragrance design industry. I worked on product development and marketing proposals of flagship products for the biggest FMCG companies in APAC.
My presentations have helped boost our proposals’ market feasibility to the client, yielding multi-million peso contracts for our division throughout COVID

Senior creative Strategist

Makati, PH

Advertising

2018 - 2019

TEAM ON GROUND

Developed the event strategy for Penn Badgley and Shay Mitchell’s APAC Press Tour and Meet & Greet in Manila for Netflix’s international release of the show You.

Helmed the creative direction and event production for Epson's 2019 Product Launch and Sales Kick-off Rally, which was attended by 800 retailers from all over the Philippines

creative Lead

Ortigas, PH

Marketing / PR / Events

2014 - 2018

NGP IMC

Hnandled the event management, event production and marketing of Shell Eco-Marathon Asia 2015 and 2016, a Shell-sponsored international event bringing together engineering students from all over Asia to build a car and compete in a race using only a single liter of fuel. The highlight of this event was a turnout of 50,000 public visitors over the course of the 4-day event. On the digital front, SEM Asia amassed 38.4 million impressions on Twitter and 13,000 Instagram tags. The event generated over 500 million target impressions on print, broadcast and online media.